Très Mall follows three artists in New York City, led by the bleary-eyed Jon, who inherits a vacated clothing store in Brooklyn and transforms it into a hub for his half-formed ambitions. Whether delivering a TED Talk on a Casper mattress, challenging Zuckerberg and Bezos in a dream, or endlessly pondering turning a practice space into a gallery, Jon’s plans always stall. Alongside him are intellectuals who arrive in bizarre forms: literary theorist Michael Hardt as a blue jay urging political activism, philosopher Graham Harman as a coffee cup unraveling object-oriented ontology, and Noam Chomsky as a mischievous monkey debating language acquisition. Jon's journey also introduces Boris Groys as a chandelier on the subway, questioning artists’ obsession with likes and shares, while philosopher Babette Babich guides him through existential dilemmas about morality and violence.

Jon’s musings expand further with a cast of thinkers—Richard Florida, Emily S. Apter, Priyamvada Gopal, Nicole Sunday Grove, Steven Osuna, and McKenzie Wark—who explore the tenuous social contract, neoliberal culture, and the myth of progress in a fragmented world. Amid their surreal dialogues, Jon and his friends grapple with the limits of the law, war, white supremacy, and the exhaustion of the internet, offering no easy answers, only a wry, intellectual journey through the contradictions of modern life. Through its highbrow satire, Très Mall critiques art, ambition, and the pervasive ennui of consumer culture, delivering a surreal, thoughtful reflection on the millennial psyche.